GEN CON
Rebranding a Gaming Legend

GEN CON
2024
Product, Branding, UI, UX
Role: isual Interaction Designer. Design System: Jeff Paletta & Ryan Hobbs. Project Management: Kevin Hanes. Under the guidance of Partner Christian Marc Schmidt & Sumin Chou.
Gen Con is the largest tabletop gaming convention in North America. Established in 1967, Gen Con has a rich history in the gaming community, and they were ready to strengthen their brand.

The team came onboard to collaborate on a website design, brand refresh, and updated design language. The final designs ended up encompassing not only the website, but also media such as wayfinding and print materials. The breath of this project was a true honoring of the reach and legacy of Gen Con.